The Woolworths name is to live on, after the Barclay brothers, who also own internet retailer Shop Direct, bought the brand.
Woolworths will re-launch online in the summer, alongside Shop Direct brands such as Littlewoods. The company says it will give details of the product ranges to be offered in the next few months.
The Barclay brothers have also bought Woolworths' childrenswear brand Ladybird from the administrator.
Shop Direct Group chief executive Mark Newton-Jones says, "We are delighted to be re-launching the Woolworths name online. Woolworths is a much loved brand that engenders huge affection among British consumers and is an important part of the country's retail heritage. In what will be Woolworths' 100th year, we are proud to be reviving the brand for future generations."
"This is great news and we are confident that Woolworths, as an online brand, will once again prosper and, quite rightly, stay at the heart of British retailing,” he adds.
Woolworths went into administration in November.
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